• Menaka Gopinath

COVID has had a formative influence on brands, but so have other cultural impacts such as racial justice and a divided society. As we kick off a new year full of ongoing change, disruption and uncertainty, people expect more from brands and are proactively seeking out brands that reflect their values. In fact, Ipsos research shows the majority of consumers now feel that brands taking a stance on social issues is an important part of being a ‘great brand.’.....
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